Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Morsel #1: Tostitos gets festive for Cinco de Mayo
Action star Danny Trejo and pop singer Sofia Reyes join forces to change how people celebrate Cinco de Mayo—and party throughout the summer, really. To help out, Frito-Lay chip brand Tostitos has created a platform that offers remixed recipes, music and more.
Morsel #2: Hulu and LaMelo Ball sling cereal and live TV
The latest installment in Hulu’s “Sellouts” campaign, timed to the NBA playoffs, features Charlotte Hornets point guard LaMelo Ball, who also takes the opportunity to hawk his fictional—and streaming-themed—cereal brand, LaMelo’s.
Morsel #3: Tropicana adds orange juice to cereal
Together, orange juice and cereal can make a good breakfast—but they don’t really go together in a literal sense. Until now, that is. In early May, Tropicana plans to debut Tropicana Crunch, a cereal designed to be enjoyed in a bowl filled with orange juice.
Morsel #4: Hellmann’s points out what we’re missing
Did you see the message, located just right of the asparagus? In its ongoing campaign against food waste, Hellmann’s asked visitors to New York’s Times Square to take a closer look at the contents inside a fridge. Those who spotted the note had a chance to win $1,600—the amount the average American household loses each year due to throwing away perfectly fine food.
Morsel #5: The Heinz dipping duo you didn’t know you needed
A new TikTok trend has emerged: burger dipping, in which creators make videos on dipping burgers into their favorite sauces—and often adding some crunch by then dipping it in crumbled chips and more. Heinz is leaning into the trend with a new product called Dip & Crunch, which is a two-in-one package containing a mayo-based sauce and potato chip pieces. The brand first tested the packs at West Coast Jack-in-the-Box locations and is now rolling them out in grocery stores.
Morsel #6: Baby Dove recognizes postpartum struggles
Dove’s infant product line, Baby Dove, released a Mother’s Day campaign that reveals the common struggles of people who have recently given birth, including both physical and mental challenges like postpartum depression. The brand is also inviting moms to share their experiences with the hashtag #OneRealPressure.
Morsel #7: Snickers shows off some style
Snickers, the official chocolate bar of the NFL, has created the Snickerchief, a fashionable pocket square that allows the dapper among us to look good while cleverly concealing the goods. Never be without a Snickers while attending a classy social function again. The brand plans to place a handful of the items in the NFL Draft green room, in case any prospects want to try it out during the event.
Morsel #8: French’s takes mustard for a spin
French’s recently launched creamy mustard spreads that come in the following flavors: Sweet Applewood, Honey Chipotle and, of course, Classic Yellow. To promote the new products, the brand gave away a handful of picnic-themed kits, which ran out fast. Consumers were instructed to follow the upside-down bottle to claim one of the limited-edition packages. Why? Because the new creamy mustards also come in upside-down bottles.
