Local Law Firm Leaders Share Insight on Crisis Management During Natural Disasters on International Passle CMO Series Podcast

Henderson, Franklin, Starnes & Holt, P.A., is pleased to announce Managing Stockholder Douglas Szabo and Gail Lamarche, the firm’s Director of Marketing and Business Development, were featured in a recent episode of The CMO Series podcast produced by Passle, an international digital marketing technology company. The podcast episode provides a rare insight into managing a law firm in a 500-year catastrophic hurricane.

Szabo and Lamarche share valuable lessons and advice for law firm leaders and administrative professionals on planning crisis communications to be better prepared for future events. Additionally, they highlight the outstanding responsiveness of the attorneys and staff, who came together to offer much-needed aid to the community.

The episode, led by Passle’s Enterprise Sales Director Ed Lovatt, highlights the immediate response to Hurricane Ian, the senior management team’s collaboration, and communication plans that were put into action in order to ensure that all employees were accounted for and safe. The discussion also covers the implementation and modification of crisis plans as events developed, emphasizing the importance of thoughtful and authentic internal communications. In addition, the podcast delves into the priorities and processes of external client communication in the aftermath of a natural disaster, along with the unexpected outcomes that resulted from the experience.

The CMO Podcast hosts experts from across the world of professional services, business development, and marketing to discuss how firms can be more authentic and effective and take advantage of growth opportunities.

About Passle

Passle is a U.K. based marketing technology company that specializes in providing digital marketing solutions to legal and consultancy firms. The company’s digital marketing platform helps to solve content marketing’s biggest problem by allowing firms to become the go-to source in their field through the creation of high-quality, expert-led content. By empowering experts to create content and share their expertise, Passle helps firms to enhance their reputation and establish their position as industry leaders. To learn more about Passle, visit https://home.passle.net/.